Christine Warren
Christine is an award-winning strategic communications, marketing and brand leader with more than 30 years’ international experience across luxury, automotive, motorsport, sport, hospitality, tourism, travel, FMCG, entertainment, government and culture.
She brings together strategy, creativity, communications, partnerships, media and experiences to build brands, engage audiences, strengthen reputation and deliver commercially meaningful results. Her career has spanned the UK, Europe, USA, Australia and the Middle East, working with governments, investors, multinational organisations and some of the world’s most recognised brands.
Christine has operated at board and C-suite level, advising senior government leaders, CEOs, investors and policymakers on reputation, international positioning, stakeholder engagement, crisis leadership and transformational change. Her expertise encompasses economic development, investment attraction, tourism, nation branding, public diplomacy, sponsorship and cultural engagement.
She founded and successfully scaled Route One Communications before its acquisition and merger into Weber Shandwick Worldwide, subsequently becoming Managing Director of SLAM, its youth and consumer division. She has since led major international campaigns, launches, partnerships and rebrands, including the transformation and repositioning of Sunseeker during its management buyout.
Her work includes Formula One Management, the Bahrain Grand Prix, Bahrain Economic Development Board, Coca-Cola, Red Bull, Ducati, Honda, Bentley, Louis Vuitton, Vespa, Sunseeker, Six Senses and 20th Century Fox. She has delivered high-profile international initiatives including COP17 in Durban, contributed to major cultural projects such as the Museum of Islamic Art in Doha, and served as Head of Press for the reopening of London’s Millennium Dome.
Christine is particularly recognised for her transformative work across the motorcycle and motorsport sectors, opening new audiences and market segments and repositioning brands within broader lifestyle, fashion and cultural contexts. Her campaigns significantly increased female engagement in traditionally male-dominated sectors.
A former BBC commentator and multiple award winner, Christine is passionate about good ideas and, equally, about turning them into relevant, memorable and effective outcomes. She brings to the board a combination of strategic perspective, commercial understanding, creative thinking, international experience and a strong ability to connect people, organisations and opportunities.
