Event Details

Online registration closed. Please contact Charmaine on 056 4881151 should you wish to attend the event. 

Ramadan is a time for reflection andfor many practising Muslims holds great significance for their work and familylife. Ramadan is observed by Muslims to commemorate the revelation of theHoly Quran and this annualobservance is regarded as one of the Five Pillars of Islam. It lastsapproximately 29–30 days depending on the visual sightings of the crescentmoon.

There are many misconceptionsregarding Ramadan and what it means. The BBG is fortunate to have secured anaudience with Amal Loring, a certified inter-cultural intelligence (ICI)consultant and coach. Amal will share with BBG members the significance ofRamadan and the opportunities it actually holds for businesspeople in theMiddle East.

Amal will coach memberson the significance of Ramadan – its history and its religious meaning; theetiquette to ensure people have a clear understanding of Ramadan protocols andlaws; and her top three Ramadan business tips.

The Holy Month isactually a very good month for creating opportunities for business relationshipbuilding and business planning and is most certainly not a ‘dead month’.

Join us for breakfast and learn agreat deal more about what this month of reflection is really about.


About ourspeaker- Amal Loring

As acertified Inter-cultural Intelligence (ICI) consultant and coach, Amalassists organizations to become globally and culturally competent.

Amal willwork directly with organisations to deliver her knowledge of the regionand identify how teams can develop successfully, turning culturalconflicts into business assets.

Amal isoriginally from the UK.  During the 19 years of living working andthriving in the UAE, Amal has developed extensive knowledge of Arabculture. Amal now holds a UAE passport and is able to sponsorindividuals and organisations. Her unique approach is underpinned by herknowledge of both the “western” and “local” culture. She has a deepunderstanding of the thin line between what is culture and what is religion. Thisunique blend enables her to consult with a wide range of nationalities.


Chaired by: Al Hanoof Assaf