Event Details

In a recent Economic Intelligence UnitReport, ‘Competing Across Borders – HowCultural and Communication Barriers affect Business’ (2012), 90% ofbusiness executives surveyed reported that their workplaces had become moreinternational and cited a need for more effective systems and processes ofcross-border communication. 50% confirmed culturally based miscommunication hadprevented a cross-border transaction and this led to financial loss. Keybarriers to the success of cross-border working are differences in culturaltraditions and workplace norms. As Professor Nancy Adler comments in thereport: “There is a false assumption that just because we can reach anyone inthe world so easily through email or Skype, we are therefore all the same” (p.4).

Building networks is one means of achievingeffective communication and mutual understanding, and thereby increasinginfluence.  However the qualities of aneffective network, access to networks, and processes of networking differ acrossgenders and cultures.

On 3 March, come along to a jointlysponsored event by the BBG Women in Business Focus Group and the BusinessThrough Learning Focus Group to find out:

About  the speaker:

Dr. Savita Kumra

Savita is a Senior Lecturer atBrunel Business School, London. Savita combines this with a Visiting Fellowshipat Cranfield School of Management and an International Research Fellowship atthe Said Business School, University of Oxford. Savita has published 2 books inthe area of Gender in Organizations and Diversity Management as well as anumber of academic and practitioner journal articles. Savita’s key researchinterests focus on diversity, the gendered nature of the career developmentprocess in the professional services and the importance of developing anddeploying key career enhancement strategies, e.g. impression management,networking and building and leveraging social capital.

Savita has contributed to a number of executive development programmesspecialising in Women’s Leadership Development for Cranfield School ofManagement and clients such as the Asian Development Bank, International Powerand CERN. She has also undertaken a number of consultancy projects with clientssuch as Standard Chartered Bank, Asian Development Bank, Clifford Chance,Northern Ireland Staff Commission and Tesco. She is also a regular contributorto women’s corporate networking events, with organisations such as PWc,Deutsche Bank, Rolls Royce and Lloyds TSB.


The BBG is the region’s foremost business to business networking group;enabling British businesses in the UAE to meet with like-minded professionalsand further their business interests.

Joint Business Through Learning & Women in Business Focus Breakfast
Chaired by: Susie Isaacson, Clair Hattle & Rachel Johnson

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48 hour cancellation policy will apply
Fee includes buffet breakfast
Free valet parking available
Dress: Business