Event Details

Join us for a high-impact masterclass designed for senior decision-makers and C-suite leaders ready to unlock performance through purpose, culture, and trust - all underpinned by predictive data.

In this exclusive masterclass led by David Berry, General Manager of Contexis, we will explore a behavioural science–driven roadmap to scalable transformation, grounded in real-world insights and data analytics. Drawing from 30+ years of leadership experience with global brands including Disney, Diageo, HSBC, and WarnerMedia, David brings a unique perspective from the intersection of strategy, marketing, and transformation.

As the UAE moves rapidly toward AI-native infrastructure, this masterclass explores what’s needed on the human side of the equation-ensuring behavioural systems evolve at the same pace as technological ones.

Leaders attending will gain:

1. A new lens on organisational culture
Understand why culture is no longer a soft issue-it’s performance infrastructure. In the AI era, adaptive cultures built on trust, ownership, and purpose are what will determine the success of any transformation.

2. A proven framework to link purpose, culture, and performance
A proven framework linking purpose, culture, and performance. Learn how to apply the Purpose-Culture-Performance model to drive engagement, wellbeing, and commercial results-rooted in data and behavioural science.

3. Insight into what your data isn’t telling you
Discover how new diagnostic tools go beyond annual surveys to measure the invisible drivers of performance: trust in leadership, clarity of purpose, and willingness to take initiative.

4. A redefinition of leadership for the next era
Explore how psychological safety, meaning, and human connection-not just digital fluency-will define your team’s ability to adapt, innovate, and deliver under pressure.

5. A practical roadmap for action
Leave with clear takeaways and an evidence-based playbook for embedding culture and trust as core infrastructure-starting now, and scaling over time.

This session is designed for advanced professionals navigating complexity at scale - those ready to move from insight to action in shaping the future of business in the region.

Registration includes breakfast
Valet parking available
Dress: Business

This is a pre-pay event and your place will not be confirmed until payments are received. No cash payments accepted.

If your company is a BCCD member and you are not a named member, please register by emailing [email protected]  to benefit from the member rate, named members should register online as usual. Cancellations will be accepted until 11.59am on Friday 18th July after which “no show fees” will apply.

Photos and/or videos will be taken on the day and may be shared on social media. By attending this event you are granting the BCCD your implicit consent to use all photographs from the event.